Coach Emma Coates Exits England U23 Role to Assume Command at NWSL's Bay FC
Marking a major shift in her coaching journey, Emma Coates has resigned her post with the England WU23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.
A New Chapter
Coates succeeds Albertin Montoya, who led the California club during its debut two seasons in the premier American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“My time with the FA has been incredible my time with the FA,” remarked Coates. “The experience has been formative both professionally and personally. Now, I feel ready and excited to challenge myself in a different setting.”
Track Record of Success
During her tenure in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the NWSL is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the WSL.
Kay Cossington, a former FA women’s technical director, highlighted Coates's qualifications: “Emma is not only an superb manager, but she also has a proven track record of elevating athletes to thrive domestically and internationally.”
“Her leadership qualities are exceptional of squads and building ethos and has the football vision we were looking for,” added Cossington.
Club Context
Bay FC experienced a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before slipping to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their contributions and extend our best wishes with their next chapter. Emma, with Gemma, has played a pivotal part in fortifying the pipeline between the young Lionesses and the first team.”
“Their work has directly shaped the development of many young players who have gone on to become senior Lionesses,” he finished.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates presided over the promotion of a number of players to the England senior side, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff has begun, to continue the growth of the Women’s Under-23s setup in the seasons ahead.
